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Price-Revision : What, Why & How Dear Customer, In keeping with our tradition of total transparency, this release has been prepared to provide you with a full insight into the current price-revision of TechNova's Digital Print Media Range. The contents include :
Self-imposed Guidelines : Before we proceed any further, we would like to reiterate TechNova's self imposed guidelines for price-revisions that we have been meticulously following for the last 15 years :
It has been 17 months since our last price review & revision for films, which took place in March 2003. Since then, there has been a considerable increase not only in the cost of polyester, but also in the costs of other direct variables and overheads. At this point, we would like to present you with some facts. (Please click on the appropriate link to see cost-escalation Data for Media Range of your interest) CAD / Repro Media Range Here is a summary of the input cost-increases for CAD / Repro Media Range experienced by TechNova in the last 17 months. Table 1.1 : Cost-escalation Data for key inputs
Notes :
Here is a summary of the input cost-increases for Large Format Media Range experienced by TechNova in the last 17 months. Table 1.2 : Cost-escalation Data for key inputs
Notes :
Here is a summary of the input cost-increases for Laser Media Range experienced by TechNova in the last 17 months. Table 1.3 : Cost-escalation Data for key inputs
Notes :
(Please click on the appropriate link to see price-revision Data for Media Range of your interest) Price-revision Data for CAD / Repro Media Range The aggregate of the input cost-escalations mentioned in Table 1.1, amounts to more than Rs. 10-20 per square meter on an average, across all products in Reprographic Films and CAD Media. As against this, the actual price-increase on many products is much lower as shown in Table 2.1 below, as a result of the re-engineering of our production processes and volume expansion of these products. Table 2.1 : Price-increase Data for TechNova Reprographic Films and CAD Media (in Rs. / m2)
Notes :
Price-revision Data for Large Format Media Range The aggregate of the input cost-escalations mentioned in Table 1.2, amounts to more than Rs. 15-25 per square meter on an average, across all products in Large Format Media. As against this, the actual price-increase on many products is much lower as shown in Table 2.2 below, as a result of the re-engineering of our production processes and volume expansion of these products. Table 2.2 : Price-increase Data for TechNova Large Format Media (in Rs. / m2)
Notes :
The aggregate of the input cost-escalations mentioned in Table 1.3, amounts to more than 24% on an average, across the NovaDom & NovaSharp Product Ranges. As against this, the actual price-increase on NovaDom is as low as 15% shown in Table 2.3 below, as result of re-engineering our production processes and volume expansion of this brand. Table 2.3 : Price-increase Data for NovaDom & NovaSharp (in Rs. / m2)
Notes :
Overhead Cost-increase : Overhead costs have escalated significantly during the past 2 years as we have made substantial investments to enhance the quality of our products and services : two state-of-the-art production plants (for film based products), end-to-end ERP systems, overseas offices, application laboratory & training facilities for customers & our sales force, etc. With your support, we hope to neutralise the overhead cost-increase through sales volume expansion, and these increases are, therefore, not factored into the price-revision. As mentioned in our price-revision guidelines, stated earlier, it has always been our endeavour to help our valued customers absorb these inevitable price-increases by introducing innovative cost-saving initiatives and schemes. One such initiative is the TechNova Cash Price. These are prices offered by TechNova dealers against cash payment. We are happy to inform you that it has been receiving an encouraging response from our customers. Price List : (Please click on the appropriate link to see Price List in PDF Format for Media Range of your interest) Summary : We hope that the information provided above will help you understand the following points : Keeping in line with our commitment of providing our customers with the finest quality Digital Print Media at lowest costs, we have been able to maintain our commitment to global standards of Zero-Defect Quality, by bench-marking our products from our existing and new plants, despite the pressures arising from the cost-increases. Contact details for price related enquiries : We hope that we have been able to provide you with all the information that you need to grasp the genesis of the price-increase. Should you require any further clarification or wish to share your comments and concerns, please contact our HelpDesk :
We sincerely hope that we will receive your whole-hearted support for our endeavour to implement this inevitable price-increase in the least painful manner. Thank you! With best regards, Jivan Bhatt Business Unit Leader, Digital Print Media | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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