A POSITIVE boost to CtP thermal plates : More and more Indian newspapers are showing keen interest in positive thermal CtP technology. Along with DAINIK BHASKAR, now DAINIK JAGRAN too has chosen TechNova's Thermostar News. This means two of the largest circulated dailies in the country - and perhaps the world - will be printed on TechNova thermal plates.|
According to the latest National readership Survey, DAINIK JAGRAN, the Hindi daily newspaper with 28 editions has hit the highest ever readership figure of 21,123,000. Commenting on the top position, Sandeep Gupta, Editor & Publisher, DAINIK JAGRAN group says, "This is a great achievement and the people - right from brand building, distribution and content - are responsible for this!" Mr Gupta continues, "NRS 2005 is very positive for us. We have achieved healthy growth in the Jagran domain. In UP we have added 1,221,000 readers, in Uttranachal 1,371,000 readers, in Haryana 1,228,000 readers, in Bihar 1,174,000 readers, in Jharkhand 6,28,000 readers and in MP 400,000 readers. In Punjab we are already doing very well and have added 46,000 readers."
Now, as a step to retain its premium position, DAINIK JAGRAN has said, yes, to CtP. According to Sandeep Gupta, "CtP is inevitable, as part of the endeavour to stay ahead, and remain a market leader." The JAGRAN group has been studying developments in the newspaper industry and CtP is integral to its plan for market domination and brand enhancement. The company has invested in two 6-up Screen CtPs which will be installed at the Noida unit. JAGRAN will use TechNova Thermostar News positive thermal plates to power its newspaper and supplements.
Mr Gupta states "We are very comfortable with the fact that TechNova is manufacturing CtP positive thermal plates in India. This means, continuous support and back-ups. We have 24 hours access to material and technical expertise." This confidence is based on two decades of a continuous relationship which the Group has had with TechNova. In fact, prior to CtP, DAINIK JAGRAN was using TechNova's conventional PS plates in all its editions.
DAINIK JAGRAN prefers positive thermal to violet : DAINIK JAGRAN conducted a massive survey in order to select the appropriate CtP technology. This was followed by innumerable trials and tests. The technical team at JAGRAN checked job samples printed on different CtP technologies and competitor CtP plates. Then they did a comprehensive comparison of the pros-cons between violet v/s thermal. After months of rigorous testing, JAGRAN selected thermal technology and TechNova's positive thermal plate, Thermostar News.
Sandeep Gupta points out "Our plate consumption will be around 40 plates during the peak hour at our Noida location. The Screen platesetters have the capacity of producing the required plates during the peak hour.
Our run length requirements are a little over one lakh fifty thousand impressions and TechNova's Thermostar News plates (unbaked) have achieved this, and produced more than one lakh fifty thousand impressions. With thermal I get clean, first generation dots, the quality of print is certainly enhanced when compared with conventional process. All this makes CtP attractive for settings and ease of use.
I chose to go for Thermal technology because of local availability of plates, local tech support, access to TechNova 24x7, tremendous cost savings and I do believe that thermal plates reproduce better quality than Violet. With violet technology all of this may not have been possible and moreover I would have had to control my environment for plate storage at all my centres, plate transportation to all my centres ... a huge challenge!"
In this day and age of intense competition in the newspaper segment, DAINIK JAGRAN relies on two things-eye-catching print quality and a no-excuse attitude toward deadlines. But the challenge for the newspaper giant to maintain its reputation is never ending. Mr Gupta says, "Our newspapers are printed on Manugraph Newsline and Orient Super web offset presses. We have to maintain a high level of quality at high speed, we continually look for ways to improve upon both. That's standard procedure for us. Our clients expect it and we are intent on maintaining our competitive edge." Mr Gupta adds, "When we began testing with CtP plates, we did not change the machines, workmen, blankets, founts, inks, washes, tested and yet the results were astounding. The colour setting was faster, the CtP samples were superior, and we saved time."
Mr Gupta feels the time advantage is a big factor for newspapers who need "flexibility for deadlines." He points out, "Today, content is the key driving force in a newspaper. If I can have a buffer period that reduces the pressures during the last-second, maddening-rush to make a front page or include breaking news, it is a big bonus. CtP technology permits us to gain a buffer period. This is wonderful for my editorial team and production staff."
Which is more or less why, DAINIK JAGRAN hopes to achieve 100% CtP, soon. For the moment, the group hopes to install CtP in many more editions in the next few years.
DAINIK JAGRAN and the Indian newspaper industry : Mr Gupta feels the Indian newspaper industry is growing. DAINIK JAGRAN began its journey at Jhansi. These days, its headquartered in Kanpur where it has charted a steady course over the last decade building up its circulation with the launch of about three new editions a year along with rapid expansion and consolidation of its editorial and production capabilities.
During 2004, and for the second year in a row, the Indian press has shown a healthy growth in advertising revenues, as well as circulation. The outlook for 2005 continues to be optimistic. The Indian Newspaper Society filed a report on the emerging trends recently with the World Association of Newspapers.
A study conducted by a leading international consultancy firm estimates the Indian newspaper market to be worth US $ 1.9 Bn in 2004, with advertising revenue accounting for 56% of industry turnover. By projecting advertising revenues at 8%, and circulation revenues at 2.3% for 2005, the study estimates the Indian newspaper market to be worth US$ 2.01 Bn in 2005.
The point is, the newspaper industry is very bullish. This was the main reason, the JAGRAN group's chairman, the late Narendra Mohan was one of the key propagators for foreign direct investment (FDI) in the news media. Subsequent to the change in rules allowing a 26 per cent stake by foreign investors, Independent News & Media signed a deal in late 2004, to pick up a 26 per cent stake in JAGRAN PRAKASHAN for 25.5 million Euros.
Pre-investment, the JAGRAN PRAKASHAN group has had a turnover of Rs 500 crore (US$ 115 million) and has been in the forefront of modernising its infrastructure and launching new editions. The latest edition was the Muzzafarpur edition in Bihar. As Mr Gupta forecasts, "It's encouraging to see that we have achieved our previous set target. Our new target is to achieve circulation of 3.1 million by 2006. We are launching more editions such as J&K, Shimla, Dharamshala and Chandigarh, by end of FY, which will definitely add up more readers to JAGRAN. Besides many more editions, the Group has successful supplements like JUNIOR JAGRAN for children."
This means, top-end newspapers like DAINIK JAGRAN have had to pay painstaking attention to quality and production control. That includes maintaining a steady stream of productivity and continually improving the visual impact of the pages that roll off its presses. Mr Gupta points out "CtP is very good technology. The thermal dots are sharper. There's no variation in printing. The point is, CtP is no longer a possibility for the printing industry, it's a reality even for the newspaper industry where quality is impacting the market. Going CtP yields substantial returns on investment, improves quality, pushes deadlines, saves costs and brings the benefits of a digital workflow."
Mr Gupta adds, "Plate selection is of utmost importance in CtP production. After all, it is the printing plate which places dot patterns onto the newsprint, without distortion and with accurate, consistent placement. The printing plate must be easy to work with, economic to use and last as long as the print run, if not longer. Plate choice is fundamentally important to any commercial web offset press."
This is where TechNova has partnered with DAINIK JAGRAN - and scored! One more Technological Innovation from TechNova.
ABOUT TechNova : TechNova is a market leader in India, with over 70% market share in each of its product category.
Along with Agfa, TechNova is the only company in the world manufacturing the full range of CtP consumables viz. inkjet photo-papers for CtPhoto; inkjet proofing paper for CtProof; Thermal, Violet & UV metal plates for CtPlate; inkjet & laser polyester plates for CtPoly; and large-format & desktop inkjet and laser media for CtPrint.
TechNova has commissioned its new fully integrated, fully automated, high-speed plate production plant in technical collaboration with Agfa. TechNova's plate manufacturing capacity is now the 5th largest in the world.
For further information, contact :
Team Leader, CtP Solutions
TechNova Imaging Systems (P) Limited