CashClub - A Smart Club of Printers

CashClub - A Smart Club of Printers

A special business model that caters to India's Graphics Art Industry.

TechNova's Cash Club is a significant development in the landscape of the printing industry. For the uninitiated, Cash Club is TechNova's smart way to directly cater to the print industry, every day, 24/7. This is to supplement the traditional distribution systems.

One of TechNova's stated missions has always been to provide printers with superior products that offer unbeatable value for money, through all possible channels of customer' choice. The CashClub concept is an initiative to assist the printer by doing exactly this - and also to ensure the best bargain for CASH! Already the much-feted Cash Club has built a business platform that connects with more than 400 premier printers in the country.

The modus operandi is simple. Customers first become CashClub members, and can then order plates directly from TechNova, via phone, fax or even online. Delivery is made within 48 hours against payment by cash, cheque or DD. This helps the CashClub member receive TechNova's PS plates at substantial savings. Depending on the plate brand, the savings range from 4% to 14%, which is significantly higher than the interest cost of converting your credit purchase to cash.

The philosophy behind the CashClub scheme is to eliminate avoidable waste in the supply chain. And pass on the resultant savings to the CashClub customer.

Hidden in these details lies an untold story : of how the CashClub has made huge strides in four cities : Mumbai, Ahmedabad, Bangalore and Chennai. The progress is a fascinating study of how the TechNova model has become sustainable and scalable for printers in these cities.

Win-Win situation

With CashClub, TechNova has re-defined what competitive marketing is all about. Its distribution system has been the envy of every other marketing organisation in the country. Its brand portfolio is no less formidable. Also, being a quintessential entrepreneurial firm, TechNova has prided itself on the ability to spot new business opportunities, often choosing a path which has reaped profits for the end-user. This is where the smart system in the CashClub scores.

It is a new strategy which speeds up the flow of money.

T V Thyagharajon, Channel Manager explains, "When the CashClub member buys on credit, the supply chain involves multipoints. The price you pay includes interest cost as well as risk premium charged by your TechNova Dealer. On the other hand, CashClub members receive the supplies directly from TechNova. When you buy for cash, the Dealer network works on a minimal margin, and you keep the savings. The savings in material handling costs are passed on to the CashClub customers." That's not all. As a CashClub member, the printer receives the plates directly from TechNova, within 48 hours of order.

In addition to the cash savings, CashClub customers enjoy certain exclusive privileges :
  • Priority supplies & technical support
  • Preferential pricing and periodic promotional schemes
  • Customised technology update seminars for CashClub customer employees
  • Early Bird incentives
The scheme will be extended to other TN products soon.

Thyagharajon concludes "The printer is affected by competition and cost cutting. The new business paradigm, is about being focused, frugal, and fast! CashClub fits all three requirements."

And why not? Technology and Innovation are part of TechNova's corporate genes!

For further information on the CashClub scheme, contact :

T V Thyagharajon
Channel Manager
Phone  :  +91 (0)22 2741 2463
eMail  :
Web  :