FFEI supports Indian 'flight to violet' with a single order for 11 CtP systems

FFEI supports Indian 'flight to violet' with a single order for 11 CtP systems
TechNova has underlined its partnership with FFEI to provide total violet CtP solutions in India by a recent order for 11 platesetters.

Hemel Hempstead, UK (29th April 2009) TechNova, one of the world's largest manufacturers of analogue and digital imaging products, markets a range of platesetters under the FFEI Alinte and TechNova VioStar brands. Combined with TechNova's violet plate technology, unparalleled customer reach and 24/7 local support, the VioStar series offers a unique value proposition to printers around the vast continent.

According to Mr. Rajesh Malhotra, Chief Operating Officer, CtP Solutions (Commercial), at TechNova, "The trends are changing in India. Originally the market was clearly divided between thermal technologies for commercial print and violet for newspapers. The faster throughput and lower cost of ownership of violet was essential to the latter, as the newspaper industry 'exploded' in India over the past five years. Since the introduction of TechNova's VioStar plate, the 'flight to violet' for commercial applications has also taken off. For the first time, TechNova in Q1, 2009 saw orders booked for violet clearly surpass those for thermal in this sector.

Having both technologies available, Rajesh believes that the ultimate choice today is driven by customer needs, rather than differentiation between technologies. "FFEI violet quality now surpasses even the most discerning print requirements, so buying decisions are based more on value than features. Indian printers are now competing on a global level, which has made them extremely competitive in terms of pricing, technologies used and services offered. As the print buyers' expectations grow, printers pass these expectations on to their suppliers. They demand more efficient solutions that offer consistent quality at the most cost-effective price. This is why we feel VioStar violet solutions are gaining ground."

The Indian market has seen burgeoning growth over the past few years. For this reason, TechNova has specified that its branded FFEI products must be flexible and future proofed. Upgrades in terms of speed and automation allow the systems to grow with customer needs. More importantly, the VioStar platesetter range is fully compatible with chemistry-free plates, without the potential loss of productivity encountered with thermal processless systems.

Commenting on the success of the partnership with TechNova, established after drupa last year, Andy Cook, CEO of FFEI said, "Working with TechNova has been a delight. The VioStar platesetters are the perfect complement to the plate and processing technologies of TechNova. But in addition their team adds an intimate knowledge of the market and superlative customer support. At the end of the day, it's the customer that benefits and that's the business model we like best."

About FFEI

FFEI Ltd. Is your print spot on? At FFEI we know quality. Our prepress equipment and graphic arts software are specifically designed to produce commercial print jobs that keep our customers looking good. Additionally, our digital imaging and scanning technologies power solutions from discriminating clients who benefit from our innovative ideas. A division of Fujifilm for almost ten years, FFEI Ltd. became a privately owned company after a management buyout in November 2006. With headquarters in the UK, we distribute our products worldwide via distributors and partners.

About TechNova

TechNova is one of the world's largest manufacturers of analog & digital imaging products. It is the fourth largest manufacturer in the world of offset plates & chemicals and the only manufacturer of the full range of CtP plates viz. Thermal, Violet, CtCP, No-Process Inkjet (Metal & Polyester) and Laser Printer plates. Total imaging solution offerings from TechNova include a full range of consumables, such as offset printing plates; chemicals; offset inks; inkjet, laser and drafting media and violet & inkjet CtP systems for various industries such as printing & publishing, packaging, textiles, engineering, signage, advertising, geology, photography, business graphics and medical imaging. Its overseas offices and distribution network market products to over 51 countries. In the Indian sub-continent, it has over 70% market share in each of its product groups. It has technical collaborations with Agfa-Gevaert N.V. for the manufacture of Thermal & Violet offset plates, and a JV with Toyo Ink for offset inks.

For further information, please contact :
Rajesh Malhotra

Chief Operating Officer, CtP Solutions (Commercial)
TechNova Imaging Systems (P) Limited
Phone : +91 (0)22 2741 2464 (Extn. 380)
Fax : +91 (0)22 2741 0261
eMail : rajeshm@technovaindia.com
Zoe Gillard

Marketing Communications Manager
Phone : +44 (0)1442 210518
eMail : Zoe.Gillard@ffei.co.uk
Web : www.ffei.co.uk